communicating ideas through visual design, words, and debate

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curious type

designer, writer, and cook, i work fast and skip to the best approach for the job, not what will win awards.

i prefer to work on multiple things at a time. my desk is a mess, but it keeps my brain organised.

i've designed solved problems for companies in e-commerce, charity, journalism and guest experience, in London and Sydney.


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milk, no sugar

my newsletter

i hate small talk. so much, that I decided to start a weekly newsletter.

Milk, No Sugar is a curated list of inspiring articles, photography, video and tales through the lens of a designer; informing you (and me) on topics we may not have seen that week.

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yes, real people

Working with Luis is a real pleasure. He is positive, always approachable and he knows how to uncover the potential in people by fully supporting them. Also, he is an excellent professional in terms of work being delivered and creating a perfect balance between being a manager and being a friend.

I am hoping to cross paths again with him in the future.

Merve Sen Guneyhan

UI designer

IG, London

Luis is a fantastic designer and has been integral to the development of Upgrade Pack’s market-first app. His sound understanding of product processes and code gives him an edge over most designers and enables him to offer value across a number of teams and projects outside of the design scope. A real team player, Luis consistently goes out of his way to help and challenge those around him to deliver the best possible outcome for the business. I’ve really enjoyed my time working with Luis at Upgrade Pack.

Kasia Bobinski

Product Manager

Upgrade Pack, London

Luis has played a critical role in conceptualising and designing Upgrade Pack’s market-first app. Hard-working, motivated and intelligent, Luis continually strives for excellence in his work. He also goes out of his way to help others in the company, which is highly valuable in a startup/scaleup environment. Been a pleasure to work with.

Nick Richardson

PR Manager

Upgrade Pack, London

I have worked with Luis (and continue to do so) to produce internal corporate e-newsletters. Luis was on board from the start of the project and designed a visual identity to be used in the newsletters as well as building the emails in html each month. He is a pleasure to work with and turns around edits very quickly. I would definitely recommend him to others.

Holly Howe

Arts Journalist & Internal Comms Advisor

McKinsey & Company, London

Luis is a highly talented problem-solver. He thinks creatively and strategically to come up with effective, elegant solutions for every project he takes on. His passion for design is evident not only in his work but through the energy he pours into his blog and his participation in various design groups. Luis stands out from other designers by also being an adept writer and by giving copy a high degree of consideration. Suffice it to say, I highly recommend Luis and hope to see him back in Australia some day.

Anne Benoit

Marketing Director

Local Measure, Sydney

Luis is an exceptionally talented designer with genuine flair and creativity. He is one of those very rare individuals who can create from a vacuum (i.e. with little or no coherent brief from the business).

He is a very likeable person and works in a professional and dedicated fashion until a task is done. He is good under pressure (i.e. up against deadlines) and has all the contemporary skills required to execute design projects at a high level.

Jeremy Howard

Chief Executive Officer

Cru World Wine, London & Hong Kong

It was great to work with Luis during his time at Local Measure. He and I worked together on product launches as well as evolving our support messaging for growth.

Luis is always curious, looking for new ways to bring things forward; not just within his areas of responsibility, but throughout the organisation. He's open to feedback and ideas, working collaboratively to bring out the best in the results for both the customers, users, support and product.

He also knows how to bring fun into the equation, which is critical in any fast-paced environment. So sad to see him moving back to the UK; but know that he's going to achieve great things wherever life takes him.

Mark Adams

Strategic Accounts Manager

Local Measure, Sydney

Luis is a joy to work with. We first worked together on hiring IBT UK's first-ever data journalist and I found him a collegiate colleague who disarmed me - in a good way - with some top ideas.

We have totally different skill sets but time after time I found Luis as a designer could visualise what I was saying out loud. He was hugely liked in our office and will be missed greatly.

John Crowley

Editor in Chief, London

I worked with Luis on multiple feature updates as well as a new product MVP from conception to launch.

It’s been great working together, brainstorming (I’ll miss our sessions!) and seeing him come up with designs to solve our customer pain points.

Rafika Radjam

Product Manager

Local Measure, Sydney

Luis was a great support to me and is a very knowledgable digital designer. He took great care and detail over digital, marketing and brand related projects.

Nic Moran

Global Head of Brand

Newsweek Media Group, London