communicating ideas through visual design, words, and debate

Jump to


curious type

designer, writer, and cook, i work fast and skip to the best approach for the job, not what will win awards.

i prefer to work on multiple things at a time. my desk is a mess, but it keeps my brain organised.

i've designed solved problems for companies in e-commerce, charity, journalism and guest experience, in London and Sydney.


design etc

milk, no sugar

my newsletter

i hate small talk. so much, that I decided to start a weekly newsletter.

Milk, No Sugar is a curated list of inspiring articles, photography, video and tales through the lens of a designer; informing you (and me) on topics we may not have seen that week.

Want to preview an issue?


yes, real people

Luis is a highly talented problem-solver. He thinks creatively and strategically to come up with effective, elegant solutions for every project he takes on. His passion for design is evident not only in his work but through the energy he pours into his blog and his participation in various design groups. Luis stands out from other designers by also being an adept writer and by giving copy a high degree of consideration. Suffice it to say, I highly recommend Luis and hope to see him back in Australia some day.

Anne Benoit

Marketing Director

Local Measure, Sydney

Luis is an exceptionally talented designer with genuine flair and creativity. He is one of those very rare individuals who can create from a vacuum (i.e. with little or no coherent brief from the business).

He is a very likeable person and works in a professional and dedicated fashion until a task is done. He is good under pressure (i.e. up against deadlines) and has all the contemporary skills required to execute design projects at a high level.

Jeremy Howard

Chief Executive Officer

Cru World Wine, London & Hong Kong

It was great to work with Luis during his time at Local Measure. He and I worked together on product launches as well as evolving our support messaging for growth.

Luis is always curious, looking for new ways to bring things forward; not just within his areas of responsibility, but throughout the organisation. He's open to feedback and ideas, working collaboratively to bring out the best in the results for both the customers, users, support and product.

He also knows how to bring fun into the equation, which is critical in any fast-paced environment. So sad to see him moving back to the UK; but know that he's going to achieve great things wherever life takes him.

Mark Adams

Strategic Accounts Manager

Local Measure, Sydney

Luis is a joy to work with. We first worked together on hiring IBT UK's first-ever data journalist and I found him a collegiate colleague who disarmed me - in a good way - with some top ideas.

We have totally different skill sets but time after time I found Luis as a designer could visualise what I was saying out loud. He was hugely liked in our office and will be missed greatly.

John Crowley

Editor in Chief, London

I worked with Luis on multiple feature updates as well as a new product MVP from conception to launch.

It’s been great working together, brainstorming (I’ll miss our sessions!) and seeing him come up with designs to solve our customer pain points.

Rafika Radjam

Product Manager

Local Measure, Sydney

Luis was a great support to me and is a very knowledgable digital designer. He took great care and detail over digital, marketing and brand related projects.

Nic Moran

Global Head of Brand

Newsweek Media Group, London