Patek Philippe advertorial package

Brand
Patek Philippe / Newsweek

Role
Designer / Developer

The Brief

 

The first project for IBT Media's creative commercial department - IBTailored - was to pitch and produce a solution that repurposed multimedia content for the luxury watch brand, Patek Philippe.

The solution

 

A content hub focussing on the 5 Patek Philippe handcrafts, which was then advertised via a combination of HTML digital banners, native units, a newsletter banner and a Solus email.

The content hub

 

Designed in Sketch and built using HTML, CSS and jQuery, I used full width images and video as section breakers. Further, by implementing a larger font size and narrower container width, the reading experience is tightened.

The Banners

 

Designed in Photoshop and built using HTML and CSS, these banners were trafficked through Google DFP and tracked using a combination of utm and a MOAT pixel. I managed the relationship between our client representative and the advertising operations team to deliver these.

HIT (High Impact Treatment) banner

I proposed and developed this custom solution to the internal sales team, with Patek Philippe being the first client brought on board to test the format.

Billboards 970x250px

Double MPU - 300x600px

From left - Solus email design and build; Newsletter banner