Despite a successful year, Newsweek wanted to drive print subscriptions through the digital content website, utilising a conventional paywall.
The business decided to implement a digital paywall across all article pages. To supplement this, a custom-built checkout was designed and built to own the purchase process from start to finish.
In order to test conversions, I designed and built 4 versions of the paywall overlay. These were iterated over using a Google experiment and then the 'winner' was selected to be used sitewide.
To keep potential customers within the website, and capture their data, a customisable (within the Newsweek CMS) checkout process was designed and built.
Luis OuriachDesigner, developer, cook