Website paywall and custom checkout

 

Brand
Newsweek

Role
Designer / Developer

Tools
Sketch / HTML/5, CSS/3

The Brief

 

Despite a successful year, Newsweek wanted to drive print subscriptions through the digital content website, utilising a conventional paywall. 

The solution

 

The business decided to implement a digital paywall across all article pages. To supplement this, a custom-built checkout was designed and built to own the purchase process from start to finish.

Paywall A / b test

 

In order to test conversions, I designed and built 4 versions of the paywall overlay. These were iterated over using a Google experiment and then the 'winner' was selected to be used sitewide.

Basket and checkout

 

To keep potential customers within the website, and capture their data, a customisable (within the Newsweek CMS) checkout process was designed and built.